Mumbai, July 20, 2017: TBZ-The Original is launching the ‘Jab Harry Met Sejal’ ring campaign on July 21, 2017, with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on August 4, 2017, with different interactive elements such as ‘Seek the Ring’; ‘Meet and Greet with SRK & Anushka’; and ‘Limited Edition Box on Purchase of the Ring’.
‘Seek the Ring’ is a promo where women customers are invited to TBZ-The Original stores to win the real ring similar to what Anushka Sharma is wearing in the movie. The real ring will be travelling to each store and the winner will have to spot/ identify it from others; and there will be one winner every day from the store which has the real ring. Winners will be chosen for a ‘Meet & Greet’ with Shah Rukh Khan & Anushka Sharma through a lucky draw at the store. Additionally, customers who want to purchase the actual JHMS ring will be given the ring in a special limited edition box, which will have personalised signatures of Shah Rukh Khan & Anushka Sharma.
Raashi Zaveri, says, “One needs to design the ring in a way that matches the wearer, her moods, her routines and lifestyle. In this ring, given Anushka Sharma’s character, the challenge was to express her simple angel-like heart and therefore the halo around the solitaire, which acts like an angel that eventually leads her to her true love. Yet showcase the strength of the round brilliant cut diamond in traditional yellow gold which represents purity at its best. While designing we have made sure the halo does not overpower the solitaire and yet is like a visible circle to accentuate the centre stone.” He added, “The accent stones are carefully crafted in the finest of microscopic setting to be able to look like tiny stars that encompasses the universe of love. The need for making the solitaire look elaborate and yet subtle knowing the ‘wear her heart on her sleeve’ character.”
Incidentally, superstar Shah Rukh Khan has thanked TBZ-The Original for the fabulous ring lovingly created by iconic jewellery retailer for the film ‘Jab Harry Met Sejal’ (JHMS). The special ring is central to the story
theme of the film where actress Anushka Sharma and Shah Rukh Khan are looking for the dazzling diamond ring and fall in love setting the tone for the most awaited romantic film of the year.
About Tribhovandas Bhimji Zaveri Limited
Tribhovandas Bhimji Zaveri Limited is India’s renowned and trusted jewellery retailer with a legacy of more than 150 years. The company began its journey in 1864 opening its flagship store in Zaveri Bazar, Mumbai. Over the years, the company has established itself as a preferred choice for customers in the wedding jewellery segment, recognized for exquisite gold and diamond jewellery designs. It has led from the front, in an otherwise largely unorganised Indian jewellery industry, displaying high quality and transparency standards over last 150 years, being the first jeweller to offer buyback guarantee on jewellery and to introduce 100% per-hallmarked jewellery in India. The company has transformed itself from a one store family owned business in 1864 to a professional organisation spearheaded by the 5th generation, expanding its presence and reach across India with 33 stores operational with a retail space of around ~98,200 sq ft spread in 25 cities.